Authors: Invest in Your Marketing Platform!

Chip MacGregor’s (MacGregor Literary) concluding advice from his article “The Financial Side of Writing” in The Florida Writer (Vol. 6, No. 1, 2012, p. 21):

“Author, invest the time to build your platform. Take on the marketing of your books. Approach this as a business, educate yourself, and do the hard work to become known.”

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