The second installment of my series on Guerilla book marketing–effective low-cost ways to market you book–has been posted over at Blogging Authors. This article focuses on assessing the effectiveness of marketing strategies leading up to a book’s launch, using my experience with A Warrior’s Soul as case study. I specifically focuses on the milestones I achieved leading up to the middle-grade novel’s July 29th release, and how I monitored and evaluated the success of each strategies.
The first post (appearing Sept. 30, 2011) focused on identifying and implementing strategies.
