Narcissism and the one-star amazon review

By SR Staley

I received my first one star review on amazon.com a couple of weeks ago, my first in 47 reviews of my fiction. While I know my books won’t appeal to all readers, a one star is quite deflating. But then I looked at the larger picture, and I realized how narcissistic and impulsive the person posting the one-star review must be. Let me explain.

“Big Bad John”–yes, that’s his on-line handle–posted his review with the title “Save Your Money!” and basically trashes my newest novel, St. Nic., Inc., in four sentences. (He also didn’t buy the book from amazon.) I have no doubt this is his honest opinion of the book. And he is entitled to his opinion and post it on amazon.com. I have no objection with that.

But here’s the context: Big Bad John’s review was the 17th review. The lowest review before his was a 3 star, and these unenthusiastic readers wrote that the book was a “good seasonal read” and “a nice way to pass the time.” St. Nic, Inc. has 10 five-star reviews, seven of which were “verified” purchases from amazon.com. All the four and three-star reviews were verified purchases from amazon.com or the kindle store. So, BBJ has to either ignore all the other reviews, or believe his lone opinion was so superior to the others that potential readers should put aside everyone else’s views except his. I think this pretty much defines narcissism in the world of book reviews.

My biggest disappointment, however, was not BBJ’s displeasure although I do care what readers think. In fact, I incorporate their feedback–positive and negative–in my writing all the time. Rather, it was BBJ’s complete lack of content in his criticism. He had an opportunity to be constructive, but chose simply to trash talk the book.

Fortunately, I doubt Big Bad John will have much effect on my book sales. My book is better than he thinks, and I know that because the vast majority of the reviews on amazon are by people I don’t know. I have also won awards for my fiction.

I guess BBJ doesn’t want to be put on my Christmas card list.

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