The Marketing Value of a Second Book

One of the more pleasant surprises from the publication of A Warrior’s Soul has been the increased interest in The Pirate of Panther Bay. Even though Panther Bay was published in 2006, I’ve more than doubled its sales this year as a byproduct of marketing for A Warrior’s Soul. Both are teen novels, and apparently they pair together reasonably well. (The themes and content of a Panther Bay, however, are more mature and best suited for 7th-10th grades).

I’m also finding that the two books compliment each other when I give talks on writing and publishing.

It’s a good example of being open to synergies in marketing to improve the overall prospects of your most recent work. (It also helps that they two books have strong reviews.)

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About SR Staley

SR Staley has one more than 11 literary awards for his fiction and nonfiction writing. He is on the full-time faculty of the College and Social Sciences and Public Policy at Florida State University as well as a film critic and research fellow at the Independent Institute in Oakland, California. His award-winning Pirate of Panther Bay series (syppublishing.com) has won awards in historical fiction, mainstream & literary fiction, young adult fiction, and reached the finals in women's fiction. His most recent book is "The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution" due out in April 2020 (Routledge).