The Marketing Value of a Second Book

One of the more pleasant surprises from the publication of A Warrior’s Soul has been the increased interest in The Pirate of Panther Bay. Even though Panther Bay was published in 2006, I’ve more than doubled its sales this year as a byproduct of marketing for A Warrior’s Soul. Both are teen novels, and apparently they pair together reasonably well. (The themes and content of a Panther Bay, however, are more mature and best suited for 7th-10th grades).

I’m also finding that the two books compliment each other when I give talks on writing and publishing.

It’s a good example of being open to synergies in marketing to improve the overall prospects of your most recent work. (It also helps that they two books have strong reviews.)

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