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Guerilla Book Marketing 103: The Long Haul

   October 19, 2011  Posted in A Warrior's Soul, Keys to Success, Marketing

My third post on Guerilla Book Marketing-“Investing in the Long Haul”-has been graciously posted over at Blogging Authors (October 14, 2011). This one describes Phase 2 of my marketing place for A Warrior’s Soul. The first phase was focused on raising awareness of the book before publication. The second phase is all about sustaining the momentum from the first phase. Phase 2 is also about investing for the long haul: book clubs, articles in targeted publications, book festivals, and more. For details, checkout the blog.

Also, for those interested in the first two posts, here on the links:

*”Guerilla Book Marketing 1: Planning & Implementation” (Sept. 30, 2011);

*”Guerilla Book Marketing 2: Assessing Effectiveness” (Oct. 7, 2011);

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Author: SR Staley
SR Staley has one more than 11 literary awards for his fiction and nonfiction writing. He is on the full-time faculty of the College and Social Sciences and Public Policy at Florida State University as well as a film critic and research fellow at the Independent Institute in Oakland, California. His award-winning Pirate of Panther Bay series (syppublishing.com) has won awards in historical fiction, mainstream & literary fiction, young adult fiction, and reached the finals in women's fiction. His most recent book is "The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution" due out in April 2020 (Routledge).

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