My money quote from Grael Norton, acquisitions editor for Wheatmark, during Wednesday’s webinar at the Authors Academy (disclosure: I’m a Gold Member):
“You are not doing a marketing campaign. You are living a career as an author-marketer.”
The best part of this insight, IMHO, is it recognizes that, as authors, we need to focus on long-term results (book sales), not short-term and discrete projects or programs. We need to be strategic in our marketing plans to build a comprehensive platform, and not let the individual projects or programs (tactics) fall outside this larger framework. It all should work together toward the goal of establishing a long-term, sustainable readership base for our work. Or, as Grael also said, “It’s a marathon, not a spring.”
