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Authors: Invest in Your Marketing Platform!

   June 19, 2012  Posted in Keys to Success, Marketing

Chip MacGregor’s (MacGregor Literary) concluding advice from his article “The Financial Side of Writing” in The Florida Writer (Vol. 6, No. 1, 2012, p. 21):

“Author, invest the time to build your platform. Take on the marketing of your books. Approach this as a business, educate yourself, and do the hard work to become known.”

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Author: SR Staley
SR Staley has one more than 11 literary awards for his fiction and nonfiction writing. He is on the full-time faculty of the College and Social Sciences and Public Policy at Florida State University as well as a film critic and research fellow at the Independent Institute in Oakland, California. His award-winning Pirate of Panther Bay series (syppublishing.com) has won awards in historical fiction, mainstream & literary fiction, young adult fiction, and reached the finals in women's fiction. His most recent book is "The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution" due out in April 2020 (Routledge).

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