Authors: Invest in Your Marketing Platform!

Chip MacGregor’s (MacGregor Literary) concluding advice from his article “The Financial Side of Writing” in The Florida Writer (Vol. 6, No. 1, 2012, p. 21):

“Author, invest the time to build your platform. Take on the marketing of your books. Approach this as a business, educate yourself, and do the hard work to become known.”

Author: SR Staley
SR Staley has one more than 11 literary awards for his fiction and nonfiction writing. He is on the full-time faculty of the College and Social Sciences and Public Policy at Florida State University as well as a film critic and research fellow at the Independent Institute in Oakland, California. His award-winning Pirate of Panther Bay series ( has won awards in historical fiction, mainstream & literary fiction, young adult fiction, and reached the finals in women's fiction. His most recent book is "The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution" due out in April 2020 (Routledge).