Guerilla Book Marketing 102

The second installment of my series on Guerilla book marketing–effective low-cost ways to market you book–has been posted over at Blogging Authors. This article focuses on assessing the effectiveness of marketing strategies leading up to a book’s launch, using my experience with A Warrior’s Soul as case study. I specifically focuses on the milestones I achieved leading up to the middle-grade novel’s July 29th release, and how I monitored and evaluated the success of each strategies.

The first post (appearing Sept. 30, 2011) focused on identifying and implementing strategies.

Author: SR Staley
SR Staley has one more than 11 literary awards for his fiction and nonfiction writing. He is on the full-time faculty of the College and Social Sciences and Public Policy at Florida State University as well as a film critic and research fellow at the Independent Institute in Oakland, California. His award-winning Pirate of Panther Bay series ( has won awards in historical fiction, mainstream & literary fiction, young adult fiction, and reached the finals in women's fiction. His most recent book is "The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution" due out in April 2020 (Routledge).