Category: Marketing
The Making of a Best Seller: Chris Colfer and the Glee Effect
Last Sunday, my teenage daughter stood outside the local bookstore with more than 300 fans–adults,…
Authors: Invest in Your Marketing Platform!
Chip MacGregor’s (MacGregor Literary) concluding advice from his article “The Financial Side of Writing” in The Florida…
Blogs: What Are They Good For?
My publisher, Wheatmark, recently has a series of on-line discussions as part of their Author’s…
What’s in a Log Line?
I recently submitted the manuscript to the second book in the Path of the Warrior…
John Locke and Donovan Creed By the Numbers
John Locke (presumably a pen name) is the prolific novelist and author of the Donovan…
How I know I’ve Hit My Target Audience
Oneof the biggest challenges writers face is knowing whether or not they’ve hit the mark…
More on the Ethics of Pulling Negative Reviews
After reviewing my earlier post on negative book reviews, I realized I didn’t answer the…
In Praise of (One or Two) Negative Reviews
A very interesting discussion is taking place over at bloggingauthors.com where Irene Watson (22 Jan…
Most Popular Posts of 2011
Thank you readers! I’m quite pleased with the reception my blog has received during its…
